Dove Strtegies

Critiques of the Strategies and Recommendation plunk has many strategic issues which are classified as convenience goods because consumers bought this yield frequently and immediately. We can set the toll a bit lower gloomy and affordable for their harvest-time. Besides, they can change another supplier to lower down cost however can keep the good quality of product otherwise lower down the cost of advertising that can affect the product price of plunk. Dove can boost up their sales by exploitation the line extension strategy and brand extension strategy.They should develop unsanded flavors, forms, colors, ingredients, or package sizes of Dove to attract more category of consumer. It can also keep the firmsmanagerson their toes by generating internalcompetition. Dove used the psychological pricing strategy which is used to influence the consumer purchasing power. Customers respond better to certain type of prices and they are more likely to bribe with certain price levels be cause consumer belief that the higher price is represent the good quality of product.Dove also can give promotion like giving discount, such as buy 2 free 1 to attract the consumer that make them feel our product worth more to purchase. The next strategic issue is Dove Company using retailing as their marketing intermediary. By using retailing concept, the entire new or loyal Dove company customer can function the Dove company product more easily in the market. Most of the producers including Dove sell the products and services directly to final consumers via a sales provide to retail outlets.The sales staff will promote the new products or give the sample to the retailers to make the retailers know more about their products. The suggested strategy for Dove is to strengthen its differentiation advantages by innovating its differentiation strategy. With this strategy, existing organizational resources and necessary means can be influenced to develop clear differentiation strategy. Other than that, Doves think about provide low cost high profits and keep customer to compete with other competitors to be a discover differentiation.Furthermore, Doves refresh its marketing hard work to aim the whole markets. Dove Company can introduce a range of wash that targets male users as Dove afoot(predicate)ly caters only for female customers. On the other hand, Dove could possibly create new breakthrough in the hairs-breadth care line. Perhaps a shampoo that could reduce the greying of hair. Like all other hair care company, Dove could also branch out from their current product line such as providing hair styling mousses, wax, hair dying colours and even body care products like feminine wash.